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    The Problem with Game Marketing


    Idiot Machine

    When it comes to advertisement the video game industry seems to be leading in terms of garnering hype for certain AAA titles that are undeserving. In the last few years though there has been a trend where the hype train is so powerful that you are convinced that this game being advertised is the greatest game that has ever been made. I know what you're thinking, how could that be a bad thing? How many times have you gotten that game and played it and felt utterly disappointed?

    There are a few games that stand out that I won't name *cough* No Man's Sky *cough* that has all the makings of a standout hit. An outstanding reveal at a major video game conference, the backing of a major publisher, stunning visuals (in the demo), and a story that seems to be expertly written. What happens when the game comes out and you play it for the first time?

    The honeymoon phase is something that we have all experienced when it comes to a hyped game. You get it and you start playing and your excitement for the game overshadows any bugs or problems you initially encounter. You are convinced though everything that you have read about the game that it is the best game you have ever played. Once that wears off you start to nitpick certain things about the game then you come to the realization that this is not what was promised. This is not what was advertised and more importantly you realize that you have been fooled.

    The problem is that the marketing is so well done, the conference presentations so perfect that we all rush to pre order and line up for midnight releases with the thought that we will get our hands on something incredible. By the time we realize what has happened we have already spent our money and the developers have turned a profit. Sure there have been class action lawsuits in the past but this trend doesn't seem to be slowing down or stopping. Have developers and publishers let us down in order to make money on false promises? Is this something that they willing and intentionally do?


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    Wow, this is deep and thought provoking. I never took the time to consider it like you just did. I, personally, try not to give into things that are over-hyped. The one exception is the Halo series. I played Halo 2 competitively in high school when it first came out (Halo 1 was amazing and awed the hell out of me - I couldn't wait for Halo 2!), and I have always had a soft spot for it. I pre-ordered the limited edition Halo 4 Xbox 360 several years ago and felt a little silly as an adult woman standing in line at midnight with a bunch of teenage boys giving me weird/confused looks (but they thought I was cool because I have the Halo 2 Mark of Shame tattooed on my neck). Last year, I bought the limited edition Halo 5 Xbox One directly from Microsoft and had it shipped to me. Even though I do not play much Halo these days, it is something that I have the urge to keep on top of, regardless of how well I like or play the newest game.

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    .Thanks for the comment Jax. This doesn't apply to all games or franchisees but it does seem to be happening more frequently with new IPs as of late. It is really disappointing because there is a need for fresh, new, and engaging stories and characters. While I love a good franchise I feel the need for newness in my life. 

    9 hours ago, Jax White said:

    Wow, this is deep and thought provoking. I never took the time to consider it like you just did. I, personally, try not to give into things that are over-hyped. The one exception is the Halo series. I played Halo 2 competitively in high school when it first came out (Halo 1 was amazing and awed the hell out of me - I couldn't wait for Halo 2!), and I have always had a soft spot for it. I pre-ordered the limited edition Halo 4 Xbox 360 several years ago and felt a little silly as an adult woman standing in line at midnight with a bunch of teenage boys giving me weird/confused looks (but they thought I was cool because I have the Halo 2 Mark of Shame tattooed on my neck). Last year, I bought the limited edition Halo 5 Xbox One directly from Microsoft and had it shipped to me. Even though I do not play much Halo these days, it is something that I have the urge to keep on top of, regardless of how well I like or play the newest game.

     

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